From an article in Progressive Grocer about major deli supplier Kretschmar:
To promote its recently introduced line of specialty cheeses made by Wisconsin master cheesemakers, Kretschmar Deli is providing retailers with a wide variety of marketing and promotion collaterals, including floor graphics, easel signs, iron man signs and POP recipe brochures…
‘When we made the decision to extend our deli line with premium cheeses, we knew to look to Wisconsin because of the state’s well-earned reputation for superior products,’ said Erik Waterkotte, Kretschmar’s director of marketing.
